About Aditi Sahu
Essentially, I am fascinated by ideation and it’s uptake. My goal is to work in the field of brand strategy, communications and project management, where I can not only work on new and budding ideas but also help companies create unique identities and execute their mission and vision.
THEN:
I graduated from UCLA in 2018 with a degree in Sociology where I realised my passion for understanding consumer behaviour and decision making. Apart from my degree I spent my time involved in California’s incredible entrepreneurship space, primarily with roles in marketing, writing and brand strategy.
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Subsequently, I worked with two diverse start ups — Gradly, a tech company that worked to provide solutions to international grad students such as myself — where I communicated with key institutional partnerships such a s the Global Benefits Group as well as the customers in order to improve the complexity at our backend, and the other, an art gallery, where I designed catalogues and ran marketing for an art exhibition titled Mini, featuring small format works.
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NOW:
I am currently a graduate student at Georgetown University’s Communication, Culture & Technology program. My classes here have focused on product development, media management, digital strategy, UX design and qualitative research — all essential in order to create and ensure the success of a product.
I also work as a Graduate Assistant for Programming for the Center for Student Engagement where I advise over 20 student organisations as well as Georgetown’s Program Board.
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Working for start ups has helped me realise the value of strategic thinking and the constant problem solving that goes into making a new company known and primarily, the importance of having all hands on deck, aided further by my interdisciplinary background. I realised the power of influencing consumer behaviour in the digital age and want to further explore that space through brand building and strategic communication.
